Marketers are Increasing Swag Spend
A recent study found significant return on investment in companies that use promotional products as apart of their marketing campaign. It was determined that promotional products offer an extremely low cost-per-impression (CPI) compared to other methods.
Branded t-shirts, hats and other apparel have become 'go to' pieces in the millennial wardrobe and are widely seen in a variety of settings including in more casual ones.
Apparel - Kept on average 16 months.
Umbrellas - Kept on average 14 months.
USB and desk accessories - Kept on average 13 months.
Drink-ware - Kept on average 12 months.
Bags - Kept on average 11 months.
Writing instruments - Kept on average 9 months.